Pitti Uomo 100: Back in Florence!
The Warm Return of Pitti Uomo 100
Pitti Uomo 100 marked a triumphant return to the stylish gatherings we have always loved. Held in Florence, this iconic event brought together fashion brands, buyers, and elegant gentlemen who are passionate about Italian style, men's accessories, and luxury fashion. It was both a finish line and a new beginning, bringing us back after a long hiatus due to the pandemic.
In the middle: Daniele Biagioli, Giorgio Giangliuio, Simone Gismondi and Francesca Serafin
Serà Fine Silk at Pitti 100
At Serà Fine Silk, we would never miss the opportunity to be part of such a significant event. From June 30th to July 2nd, we joined the 100th edition of Pitti Uomo at the beautiful Fortezza da Basso in Florence. The event was shorter than usual but maintained its characteristic charm. We experienced inspiring moments with new and old customers, had great conversations, and enjoyed the stunning men's fashion scene.
Above: Carlos Dominguez, Giorgio Giangiulio, Giuseppe La Spina, Marco Lunardon, Drew Laidlaw Hoare and Francesca Serafin
Capturing the #PittiPeople
Our photographer Andrea Natali did an amazing job capturing the most stylish moments, and we were proud to see our Serà Pitti Squad wearing our luxurious silk accessories with flair. From silk pocket squares to silk ties, the Serà Fine Silk touch was everywhere.
Silk Pocket Squares in Focus
This edition of Pitti Uomo was all about rocking luxury silk pocket squares, and our favorite gentlemen did just that! We spotted several #PittiPeople embracing our silk pocket squares, creating truly memorable looks. Below are some of the standout moments with our handmade Como silk pocket squares, perfect for adding an elegant touch to any outfit:
Above: Giorgio Giangiulio with our LEATHER BAROLO POCKET SQUARE (photo: Andrea Natali)
On the left: Franco Mazzetti with our WILD STRAWBERRY CHANTI POCKET SQUARE (photo: Andrea Natali), Christopher Östlund from Plaza Uomo with out FIRENZE POCKET SQUARE
Above: Giorgio Giangiulio with our AIDA POCKET SQUARE (photo: Andrea Natali)
Above: Giuseppe La Spina with VERONA POCKET SQUARE (photo: Andrea Natali)
#PITTIPEOPLE
The Highlights of Pitti 100
From reconnecting with friends and customers to meeting stylish individuals from around the globe, Pitti 100 felt like a beautiful reunion of the fashion industry. The event offered a refreshing opportunity to celebrate Italian style, luxury craftsmanship, and men's accessories. Our Como silk pocket squares were a hit, adding an original touch to the stunning looks of the attendees.
Looking Ahead to the Next Edition
We’d like to express our gratitude to all our friends, supporters, and customers for making Pitti 100 such a special event. Whether you visited us in Florence or cheered us on from afar, we can’t wait to see you at the next edition. Until then, Florence!
