Pitti 97: Show Your Flag

Serà Fine Silk at Pitti Uomo 97: A Celebration of Italian Heritage

Pitti Uomo 97 was more than just a fashion event; it was a celebration of identity and culture. This year's theme, "Show Your Flag," perfectly captured the spirit of Pitti—an assembly of fashion brands with distinct identities. Serà Fine Silk proudly showcased its Winter 2020 collection, embodying Italian craftsmanship and heritage, from January 7th to 10th at Fortezza da Basso in Florence.

New Winter 2020 Silk Collection presented at Pitti Uomo 97

At Padiglione Centrale, we unveiled our new Italian silk accessories for Winter 2020, including handmade silk scarves, ties, suspenders, and bow ties. Each product is a testament to the meticulous craftsmanship and beauty of Como silk, celebrated for its quality and elegance.

all products - handmade in Italy | Serà Fine Silk

all products - handmade in italy | Sera fine silk

At our booth in Fortezza da Basso we presented our new silk accessories for Winter 2020, including new silk scarves, ties, suspenders and bowties.

Italian Silk Suspenders - Handmade in Italy | Serà Fine Silk

Italian Silk Pocket Squares - Handmade in Italy | Serà Fine Silk

Italian Silk Suspenders - Handmade in Italy | Sera Fine Silk

Grenadine Ties - Handmade in Italy | Sera Fine Silk

**Introducing the "Italian Holiday" and Recioto Collections**

Two new pocket square collections were introduced at Pitti Uomo 97. The "Italian Holiday" collection drew inspiration from six iconic Italian cities, each representing a part of Italy's rich history and culture. The second collection, inspired by the rare Recioto wine from Veneto, brought the warmth and richness of this gold-colored sweet wine to life in silk.

As we expected, Pitti 97 did not disappoint us: we met new customers and caught up with the old ones.

Venezia Silk Pocket Square | Sera Fine Silk

Tosca Green Silk Pocket Square - Sera fine silk

Serà Fine Silk Street Style at Pitti Uomo

Our photographer, Andrea Natali, captured the best street styles at Pitti Uomo 97, and we were thrilled to see our #serapittisquad proudly donning Serà Fine Silk accessories. The event was an opportunity for us to connect with new customers and catch up with familiar faces, showcasing how our silk products add timeless elegance to modern looks.

Spotlight on Our Accessories

Throughout Pitti, our collections gained attention for their elegance and originality. Some notable mentions included:

Brown with Dots Grenadine Tie | Sera Fine Silk

Capri Light Blue Silk Pocket Square | Sera Fine Silk

( @edoardopianezze wearing our Brown with Dots Grenadine Silk Tie and our Capri pocket square )

Licorice Barolo Silk Pocket Square | Sera Fine Silk

( Top left and bottom left: @theitaliancode wearing our Licorice Barolo pocket square. Right: with the white suit @carlos_domord wearing our Burgundy Grenadine Silk Tie)

Knitted Ties - Handmade in Italy | Sera Fine Silk

( Top: @mathiaslefevre wearing our Burgundy striped knitted tie )

Barbiere di Siviglia Pink Silk Pocket Square | Sera Fine Silk

Black Grosgrain Pre-Tied Silk Butterfly Bow Tie | Serà Fine Silk

( #alsoforher : on the top @kerenaldi wearing a preview from our Opera pocket square. On the bottom: our founder and creative director Francesca Serafin wearing our Black Grosgrain Butterfly Bow Tie )

Italian Silk Scarves - Handmade in Italy | Serà Fine Silk

( @andrea_pato wearing our Grecale Green Silk & Wool scarf )

Clove Ripasso Silk Pocket Square | Serà Fine Silk

(Top: @edoardopianezze wearing our Clove Ripasso pocket square )

( Top: @sartorialee wearing our new Burgundy Paisley Scarf )

Licorice Barolo Blue Silk Pocket Square | Sera Fine Silk

Navy Blue with Round Pattern Silk Tie | Sera Fine Silk

( Top: our classic customer wearing our Licorice Barolo pocket square and our Navy Blue with Round Pattern Silk Tie )

Italian Silk Ties - Handmade in Italy | Serà Fine Silk

( Top: @carlos_domord wearing our Brown Garza Grossa Grenadine Silk Tie)

Green Pepper Barolo Green Silk Pocket Square | Serà Fine Silk

( Top: @fabioattanasio wearing our Green Pepper Barolo pocket square )

( Top: @justusf_hansen wearing our Red Paisley Tie)

( Top: @niccolozaffarano wearing our Brown Polka Dot Zig Zag V Point Knitted Tie )

( Top: @enricoprisco wearing our Vanilla Chianti pocket square )

( Top: @attobenomis wearing our Burgundy Grenadine Silk Tie and our Wild Strawberry Barolo pocket square)

(Top, on the left: @theplayersmagazine wearing our Grecale Gold Wool & Silk scarf)

Handmade Italian Silk Accessories—Crafted in Como, Celebrated at Pitti

All our silk accessories are crafted from the finest Como silk, sourced from the renowned silk district in Italy, celebrated for its unparalleled quality and craftsmanship. At Pitti Uomo, we emphasized our dedication to creating luxury fashion accessories that embody the quality and elegance of Italian craftsmanship.

Thank You for Joining Us at Pitti Uomo 97

We want to thank everyone who visited our booth and supported us throughout the event. Your enthusiasm for our Italian-made silk products inspires us to continue sharing our passion for high-quality craftsmanship and design.

See you in July for the next Pitti experience, Florence!

January 19, 2020 — Francesca Serafin

Tags: EVENTS

Older Post Back to SILKY TALK Newer Post