Pitti 97: Show Your Flag
Serà Fine Silk at Pitti Uomo 97: A Celebration of Italian Heritage
Pitti Uomo 97 was more than just a fashion event; it was a celebration of identity and culture. This year's theme, "Show Your Flag," perfectly captured the spirit of Pitti—an assembly of fashion brands with distinct identities. Serà Fine Silk proudly showcased its Winter 2020 collection, embodying Italian craftsmanship and heritage, from January 7th to 10th at Fortezza da Basso in Florence.
New Winter 2020 Silk Collection presented at Pitti Uomo 97
At Padiglione Centrale, we unveiled our new Italian silk accessories for Winter 2020, including handmade silk scarves, ties, suspenders, and bow ties. Each product is a testament to the meticulous craftsmanship and beauty of Como silk, celebrated for its quality and elegance.
Introducing the "Italian Holiday" and Recioto Collections
Two new pocket square collections were introduced at Pitti Uomo 97. The "Italian Holiday" collection drew inspiration from six iconic Italian cities, each representing a part of Italy's rich history and culture. The second collection, inspired by the rare Recioto wine from Veneto, brought the warmth and richness of this gold-colored sweet wine to life in silk.
Serà Fine Silk Street Style at Pitti Uomo
Our photographer, Andrea Natali, captured the best street styles at Pitti Uomo 97, and we were thrilled to see our #serapittisquad proudly donning Serà Fine Silk accessories. The event was an opportunity for us to connect with new customers and catch up with familiar faces, showcasing how our silk products add timeless elegance to modern looks.
Spotlight on Our Accessories
Throughout Pitti, our collections gained attention for their elegance and originality. Some notable mentions included:
Above: @niccolozaffarano wearing our Burgundy Garza Grossa Grenadine Silk Tie
Handmade Italian Silk Accessories—Crafted in Como, Celebrated at Pitti
All our silk accessories are crafted from the finest Como silk, sourced from the renowned silk district in Italy, celebrated for its unparalleled quality and craftsmanship. At Pitti Uomo, we emphasized our dedication to creating luxury fashion accessories that embody the quality and elegance of Italian craftsmanship.
Thank You for Joining Us at Pitti Uomo 97
We want to thank everyone who visited our booth and supported us throughout the event. Your enthusiasm for our Italian-made silk products inspires us to continue sharing our passion for high-quality craftsmanship and design.
