Pitti Immagine Uomo 94: Pitti Optical Power
The Ultimate Men's Fashion Experience in Florence
Pitti Uomo 94, the pinnacle of men’s fashion events, has once again graced the city of Florence with four days of sartorial splendor. Bringing together distinguished tailored menswear from around the globe, Pitti Uomo offers an unparalleled experience for fashion enthusiasts, bloggers, and creatives eager to explore new trends and showcase their own impeccable style. Held in the beautiful backdrop of Florence, Italy, Pitti Uomo is an event not to be missed for those passionate about cutting-edge men's fashion.
Pitti Optical Power: The Bold Theme of 2018
The theme for Pitti Uomo 94, P.O.P (Pitti Optical Power), was all about stepping outside the box. This year’s theme introduced bold colors, striking stripes, and optical illusions, encouraging attendees to express their unique style in daring new ways. From bold visual patterns to unconventional hues, P.O.P captured the imagination of all who attended, creating a vibrant and energetic atmosphere that truly embodied creativity.
Será Fine Silk at Pitti Uomo 94
Será Fine Silk was proud to be a part of Pitti Uomo 94, presenting our newest collections: Under the Mediterranean Sea and Mediterranean Maquis. Our booth at the Padiglione Centrale featured luxurious silk accessories inspired by the vibrant marine life of the Mediterranean Sea and the aromatic flora found along Italy's coastline. We thank all our loyal customers and new acquaintances who visited our booth to support our latest collection, celebrating the best in Italian craftsmanship.
Italian Accessories from Será Fine Silk spotted during Pitti Uomo
Our new collection—crafted with the finest Como silk—was embraced by many fashion-forward attendees, who elevated their looks with our silk pocket squares, ties, and suspenders. Inspired by the Mediterranean, these accessories added an opulent touch to each outfit, perfectly complementing the P.O.P theme.
@thefilodapper wearing our Vanilla Ripasso yellow pocket square with a tan suit and white trousers, adding a refined contrast to his look.
@niccolozaffarano wearing our Knitted Zig Zag Navy Blue V-point tie paired with a navy whit suit creating a sleek and sophisticated ensemble.
@carlos_domord wearing our Almond Soave gold pocket square with a beige linen suit and denim shirt offering a stylish summer-ready look.
@giorgiogiangiulio wearing our silk purple suspender and Glicine purple pocket square paired with a beige suit and light blue shirt, adding a playful yet elegant touch.
Celebrating Style at Pitti Uomo 94
As Pitti Uomo 94 came to a close, it left us with a lasting impression of bold fashion choices and elegant ensembles. This year's attendees effortlessly incorporated the P.O.P theme into their outfits, blending classic tailoring with vibrant street style aesthetics. We captured these moments of flair with our photographer Andrea Natali, showcasing the best in men's fashion.
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(@carlos_domord wearing our new f/w collection tie)
(@samuelwines wearing our Positano pocket square)
(@giorgiogiangiulio wearing our Royal Blue Paisley tie)
(Andrea Viganò wearing our Navy Blue Silk Suspenders)
(@melikkam wearing our Vanilla Chianti pocket square)
(@thefilodapper wearing our Licorice Chianti pocket square)
(@shaunbirley wearing our Moss Amarone pocket square)
A Stylish Farewell to Pitti Uomo 94
Pitti Uomo 94 provided a spectacular showcase of men's fashion, setting the tone for future trends in tailored menswear. Será Fine Silk was honored to be a part of this vibrant fashion scene, and we look forward to sharing more Italian-crafted luxury with all of you. Florence served as the perfect backdrop for four days of bold looks, creative flair, and impeccable style—an experience that has truly inspired our vision moving forward.