Pitti 103: Pitti Way
On 10 January 2023, we headed towards Florence to participate in the iconic and unmissable Pitti Uomo event at the Fortezza da Basso, where we exhibited our collections for four days. Pitti Uomo is a fashion fair dedicated to all types of menswear, from formal to casual. The theme of this edition was PITTI WAY: "The Pitti Immagine fairs will be a compass for defining new directions [...] to consider choices and then start again" says Agostino Poletto, the fair's general manager.
Serà Fine Silk showed collections in the Fantastic Classic section in the Central Pavillion lower level at booth R/25.
WINTER FLOWERS POCKET SQUARES COLLECTION
This year we presented our new collection of pocket squares inspired by the Winter Flowers of the Italian countryside and gardens. Naturally, they are made in Italy, in Como, with 100% silk with hand-rolled edges. To inspire visitors, our stand bloomed with the flowers that guided us in the design of the new collection, such as the Calicanto with its golden yellows, the hazy greens of the Jasmine, the deep burgundy of the Ellebore, the azure of the Thistle, and the pure tones of the Snowdrop.
Of course, we also displayed all the other numerous other POCKET SQUARES COLLECTIONS, to narrate visitors a tale about Made in Italy through the silk.
SILK & CASHMERE SCARVES
Unmissable at this Pitti event are our cashmere and silk scarves, warm and elegant allies in the winter season. Available in different colors in our SCARVES COLLECTION the front is 100% silk and the back 100% cashmere, making them sophisticated and versatile.
From the left: Giuseppe La Spina and Matteo Olivieri
Our bowties and cummerbunds, the essence of elegance and refinement, could not be missing from our stand. Accessories, always made in Italy, that will make your look... enviable! You will find them available in different colours and fabrics on our website.
Above: Black Pre-Tied Silk Butterfly Bow Tie, Oxblood Self-Tie Velvet Bow Tie
ELEGANT COMFORT
We also presented our NIGHTWEAR COLLECTION, with silk and cotton pyjamas and robes, accompanied by our comfortable SLIPPERS: a warm and sophisticated combo for staying at home in style.
@Flannel_and_tweed with our Black and Red Paisley Silk Pajama
For us, Pitti is always a wonderful opportunity not only to see old friends and meet new ones, but also to stimulate us to get better and better.
See you for the next season in June!