Pitti Immagine Uomo 96: The Pitti Special Click

The Event of the Season - Pitti Uomo 96

Pitti Uomo is the highlight of the year for menswear enthusiasts, where the latest fashion trends, luxury menswear collections, and bespoke styles are unveiled. Held in Florence, the iconic menswear event gathers distinguished designers, buyers, fashion influencers, and style enthusiasts from around the globe. Sera Fine Silk joined the fashion week to showcase our Spring Summer 2020 (SS20) collection, embracing the Italian culture, artisanal craftsmanship, and luxurious silk that define our brand.

While in Florence, no one can help but indulge themselves in the fashion-filled events, networking, and sightseeing in this beautiful city.

There is something so special that takes place every six months at Pitti Immagine Uomo. This seasons theme, The Pitti Special Click, was inspired by the energy that circulates throughout this week and that suddenly finds a direction.

Agostino Poletto, the general manager of Pitti Immagine says, “At Pitti Uomo the things to do and to see, the news and the collections on display, the events and special guests will be many more than in any other edition. All just a click away: words and images to find, collect and process with the touch of a button.”

Showcasing the Spring Summer 2020 Collection

At Pitti Uomo 96, we introduced our latest collection inspired by the Italian Opera. This collection celebrates the art and history of Italy through exquisite silk accessories, including luxury silk ties, pocket squares, and scarves. Rich colors and intricate designs embody the drama, elegance, and passion of the Opera, reminding us of our Italian roots and the cultural significance of this timeless art form.

all products handmade in Italy - sera fine silk

Handmade Elegance from Italy

Every piece in the Sera Fine Silk collection is meticulously crafted from the finest Como silk, sourced from the renowned silk district in Italy, celebrated for its unparalleled quality, luxury, and artisanal craftsmanship. From silk ties to pocket squares, our accessories capture the essence of Italian elegance.

sera fine silk collaboration with the fuffologist

Discover Our Italian Opera-Inspired Collection

Our SS20 collection is now available, featuring luxury silk ties, handmade silk pocket squares, and elegant scarves inspired by the grandeur of the Italian Opera. Each piece embodies the quality, elegance, and heritage of Italian craftsmanship, made with passion, precision, and care.

opera collection silk pocket squares - sera fine silk

Year after year we continue to fall more in love with Pitti. From meeting new clients and rekindling with old, Pitti has had a huge impact on the company we have grown to be and continue to grow into.

silk scarf in collaboration with the fuffologist - sera fine silk

(Right Picture: @wei-koh the founder of The Rake)

(@francyserafin with the founders of The Rake, @wei_koh_revolution and @princegaspolino)

(Left Picture: @francyserafin with @blakescott / Right Picture @shaunbirley)

Sera Fine Silk Collaborations and Highlights

This year at the Plaza Uomo International celebration, we were pleasantly surprised to see on display the cover of the Plaza Uomo Magazine with Giorgio Giangiulio wearing both our tie and pocket square!

plaza magazine - sera fine silk

In addition, on the first night of this week’s festivities, an important dinner was held by Omega and The Rake for some of the most well-known names in menswear. We were so fortunate to be one of the sponsors for this awesome event!

pitti uomo - sera fine silk

Street Style Moments at Pitti Uomo 96

One of the most inspiring aspects of Pitti Uomo is seeing our Sera Pitti Squad sporting their favorite Sera Fine Silk accessories. From grenadine silk ties to uniquely patterned pocket squares, our photographer, Andrea Natali, captured the best street style looks featuring our creations. Our Vanilla Ripasso Pocket Square, Cream Grenadine Silk Tie, and Olive Green Zig Zag Knitted Tie were just some of the highlights worn by stylish attendees.

vanilla ripasso silk pocket square - sera fine silk

Italian Silk suspenders - sera fine silk

(@thefilodapper wearing our Vanilla Ripasso Pocket Square and Navy Blue / Burgundy Leather Silk Suspenders)

(@carlos_domord wearing our Cream Grenadine Silk Tie)

olive green zig zag v point knitted tie - sera fine silk

olive green zig zag v point knitted silk tie - sera fine silk

(@thefilodapper wearing our Olive Green zig zag V point Knitted Tie)

vanilla chianti silk pocket square - sera fine silk

(@kieranwang wearing our Vanilla Chianti Pocket Square)

As Pitti Uomo 96 comes to a close, we would like to give thanks to all our loyal dapper men, supporters, our current and our new customers for doing business with us and believing in us along the process.

pear prosecco green silk pocket square - sera fine silk

(@alistairguy wearing our Pear Prosecco Pocket Square)

blueberry amarone silk pocket square - sera fine silk

(@shaunbirley wearing our Blueberry Amarone Pocket Square)

licorice amarone red silk pocket square - sera fine silk

(@niccolòzaffarano wearing our Licorice Amarone Pocket Square)

(@thefilodapper wearing our Brown with Diamond Silk Tie)

(@mathiaslefevre with our Brown Paisley pattern Silk Tie)

We look forward to showing you our FW19 collection at Pitti Immagine Uomo 97!

pitti uomo - sera fine silk

Pitti Uomo 96 was a remarkable journey for Sera Fine Silk, filled with creativity, inspiration, and valuable connections. We are excited for what the future holds and are committed to continuing our tradition of bringing the finest Italian-made silk accessories, including luxury silk ties, handmade pocket squares, and elegant scarves, to the world. We invite you to explore our SS20 collection, inspired by the rich heritage of Italian Opera, and experience the luxury, quality, and artisanal craftsmanship that define Sera Fine Silk.

27 giugno 2019 — Francesca Serafin

Tag: EVENTS

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